Home / Privacy policy

Privacy policy

This Privacy Policy explains how Maata collects, uses and protects personal information in line with the Protection of Personal Information Act (POPIA). It applies to online orders, enquiries, delivery arrangements and related services across South Africa.

What information we collect when you shop or enquire

Maata collects personal information that is needed to process orders, answer enquiries and provide delivery support. This may include your name, contact details, delivery address, billing details, recipient details for gift orders, and any message you choose to include with a gift. When you contact us through the enquiry form, we also collect the information you submit so we can respond properly.

We may also collect information about how you use our website, such as pages viewed, device type and browser details. This helps us keep the site working properly and improve the shopping experience for customers in Durban, Johannesburg, Pretoria, Cape Town and Gqeberha.

How we use personal information

We use personal information only for practical business purposes linked to our products and services. That includes order processing, payment handling, dispatch, delivery planning, customer support and gift services such as wrapping, gift messages and registry help. We may also use your details to send order updates or contact you about a query you have submitted.

  • To fulfil online orders and arrange delivery
  • To prepare gift items and delivery notes
  • To respond to enquiries submitted through our contact page
  • To manage returns, follow ups and customer service matters
  • To comply with legal, tax and accounting obligations

Sharing information only where it is necessary

Maata does not sell personal information. We only share details where it is necessary to complete a service you have requested or where the law requires it. This may include sharing delivery details with trusted service providers involved in transport, payment processing, website support, or business administration. In each case, the information shared is limited to what is needed for that purpose.

Our operator, Astros Marketing (Pty) Ltd, may process information on our behalf for administrative and technical support. All such processing is handled with appropriate confidentiality and only for the purpose of supporting Maata operations.

Your rights under POPIA

You have rights regarding the personal information we hold about you. Subject to the law, you may request access to your information, ask us to correct inaccurate details, request deletion where appropriate, or object to certain forms of processing. You may also withdraw consent where processing is based on consent, although this may affect our ability to complete an order or respond to a request.

  • Request a copy of your personal information
  • Ask for corrections to inaccurate or incomplete details
  • Object to direct marketing where applicable
  • Withdraw consent for optional processing
  • Lodge a complaint if you believe your rights have been affected

Cookies, website use and security measures

Our website may use cookies and similar tools to support normal site functions, remember preferences and help us understand general traffic patterns. You can manage cookies through your browser settings, although some parts of the site may not work as expected if cookies are disabled.

We take reasonable technical and administrative steps to protect personal information against loss, misuse, unauthorised access or disclosure. No online system can be guaranteed to be completely secure, but we work to reduce risk and to handle information carefully. This matters whether you are ordering from Umhlanga, Ballito or further afield during load shedding or on a busy delivery day.

Keeping information and getting in touch about privacy

We keep personal information only for as long as it is needed for the purpose it was collected, or for as long as the law requires us to keep it. This may include records relating to orders, payments, tax and customer service matters. When information is no longer needed, we take steps to dispose of it securely.

If you have questions about this Privacy Policy or want to exercise your rights, please use the enquiry form on our contact page. If your concern is about health, pregnancy or baby care rather than privacy, please speak to a clinic, midwife or doctor for proper medical advice.